Part of my PR-in-training requires me to conduct various author and blogger interviews. People have very strong opinions about conducting interviews. Some despise the process of question conception, others allow it to be dull and boring. Me, I absolutely love creating custom questions for each interviewee. I'm hoping to pass on my passion to all of you, or at the least ease the question creation process you may or may not despise. Here is a typical run down of how I create questions for someone I'e never met, talked to, or had any previous knowledge of.
How to cope with Your Campaign Being Scrapped
It happens to the best of us. You've been working on a campaign for weeks, sometimes months and then in a quick turn around, its scrapped. Campaigns are changed or discarded for so many reasons, most of the time, none of them are involving you or your work. It could be a twitter chat, event, Facebook ad campaign, or social media re-working. Yet it is still really hard to separate yourself from the fact it isn't going to run and feel better. Here are a few coping tips for when your hard work gets tossed.
Ah, it's fashion week and so although no one has time, I figured I would squeeze a quick blog post in somewhere. Between eating my cliff bar for dinner on the E train, running home to drop off my laptop and do a quick bag change, or walking back up the High Line with four bags of stuff, I somehow found time to type this out.