On Twitter; search relevant hashtags and participate in conversations. However don't suggest your product or brand. An aggressive push tactic turns people off. Instead just keep up good conversation, and people, in turn, will be interested. You can also tune in to Twitter chats to learn new things and make valuable connections. Beware though of becoming a twitter chat zombie. You may be familiar with them - they always have tons of retweets with Q2 or A3 in front of it and are constantly raving about the last or next twitter chat. The lesson here? Participate, sparingly.
On Instagram; post interesting pictures that leave people wanting more. Include links to your site and fun hashtags. Ask questions on your pictures to promote activity. The more comments and likes your pictures accumulate, the more you will show up on the "following" newsfeed. Like and comment on photos with hashtags similar to ones you've recently used.
On Facebook; promote interaction, with questions or conversation prompting posts. This platform allots for more wiggle room. Post with more detail, start discussions or feature different products.
For all social media outlets keep a cohesive image. Decide the tone and keep it the same across the board. People are easily confused, trust me. It's best to keep a steady image in the clients or consumers minds. From this PR girl to you, be genuine, be interesting & don't force connections. Create a community space fostered by your brand or businesses. Make people feel a part of something bigger and you will succeed.
How do you stay interesting on social media? What do you do to promote a community feel?
Did I leave out any social media outlets you think are important for branding?
Let me know in the comments!
Happy Conversing [genuinely I hope] xoxo
Picture Source: http://lifehacker.com/