Ah the Dutchess Country Fair, a tradition, a childhood memory & now a hilarious escapade as an adult. Below are a few things that run through the mind when a PR or event professional attends a fair. I hope you enjoy as much as I did while thinking these things a few hours ago.
1. You grab as many business cards as possible. When attending conferences or press events this is a great way to network and contact valuable connections later. However are you really going to contact the Fudgy-Buddy company or Hot As Hell hot sauce after the fair ends? Probably not.
2. Constantly judging the booths, promotional material and presentation. It's a curse that you will never escape from. You create promotional material, no naturally you critique it.
3. Thinking of ways you could re-brand these small businesses or little booths. This is a problem because you really start thinking about how you could help them improve business and become a known presence on social media. Just. Stop. You can't even enjoy the fair without thinking of work.
4. Excuse me where is the coffee. After doing three laps through the food area you slowly realize the horrific truth, you can't find any coffee.
5. Overthinking everything. You can never impulse buy because you edit, re-edit and review everything ten times. Now including your purchase decisions.
6. You look at something, it reminds you of work, you check your email. You will never get away.
7. You attempt to become strategic at a fair. A goddamn country fair. You can't stop planning or creating an approach. You need to somehow figure out the most efficient and effective way to tackle this event. Yes you just called the country fair an event in your mind as if it was some promotional event you were running.
Enjoy the fair. xoxo
1. You grab as many business cards as possible. When attending conferences or press events this is a great way to network and contact valuable connections later. However are you really going to contact the Fudgy-Buddy company or Hot As Hell hot sauce after the fair ends? Probably not.
2. Constantly judging the booths, promotional material and presentation. It's a curse that you will never escape from. You create promotional material, no naturally you critique it.
3. Thinking of ways you could re-brand these small businesses or little booths. This is a problem because you really start thinking about how you could help them improve business and become a known presence on social media. Just. Stop. You can't even enjoy the fair without thinking of work.
4. Excuse me where is the coffee. After doing three laps through the food area you slowly realize the horrific truth, you can't find any coffee.
5. Overthinking everything. You can never impulse buy because you edit, re-edit and review everything ten times. Now including your purchase decisions.
6. You look at something, it reminds you of work, you check your email. You will never get away.
7. You attempt to become strategic at a fair. A goddamn country fair. You can't stop planning or creating an approach. You need to somehow figure out the most efficient and effective way to tackle this event. Yes you just called the country fair an event in your mind as if it was some promotional event you were running.
Enjoy the fair. xoxo